Homes are more than walls and square footage; they're where life unfolds.
This year's trends reflect what buyers truly value: spaces that feel personal, calm, and full of possibility. Explore the design details based on Better Homes and Gardens Real Estate data that spark connection and turn houses into homes.
Six trends shaping home buying and selling
The new starter home
Price and location remain top priorities for 60% of buyers, making smaller, smarter homes the go-to-choice for first time buyers.
Paint colors that sell
The hues buyers love and why they matter.
The influence of influencers
Social media trends are shaping real-life wish lists and design choices.
Flexible layouts on the rise
Homes that adapt to work, family, and lifestyle changes are in high demand.
Craftsmanship in the details
Handcrafted touches and natural materials bring warmth and individuality.
Curb appeal 2.0
Simple, natural exteriors create a sense of calm and say "welcome home" at first glance.
Find out how these trends affect your home buying or selling journey by connecting with an agent near you
About the data
This survey was conducted by thinqinsights on behalf of Better Homes and Gardens Real Estate (BHGRE) from October 6 to October 9, 2025. The device-agnostic online survey included 500 U.S. adults aged 21 and older, recruited through a national consumer research panel. The survey targeted current and prospective homeowners who were very involved in home design and renovation decisions. * The margin of error for the total sample is ±4.4 percentage points at a 95% confidence level.
* Specific respondent qualifying criteria comprised of purchased a home within the past two years or considering purchasing one within the next two years; or completed a major home renovation in the past two years or planning to renovate within the next two years.
Better Homes and Gardens Real Estate (BHGRE) conducted a proprietary survey in October 2025, designed to uncover affiliated agent insights.
The questionnaire was completed by 343 affiliated BHGRE real estate professionals across the United States. Agent responses were analyzed in aggregate, offering a national snapshot of professional opinions from those on the front lines of home buying and selling.
